Published By
Susanna Hilst MD
“Most people who struggle with money don’t actually lack discipline,” says Dr. Mae Brooks, PhD in neuroscience.
“They just have a brain that’s been trained to expect scarcity.”
For years, we’ve been told that financial stability is all about working harder, budgeting tighter, cutting back on everything “extra.”
But Dr. Brooks says that’s not the full story.
“If your subconscious is running beliefs like ‘I’m bad with money,’ ‘there’s never enough,’ or ‘people like me just don’t get ahead,’ your brain will quietly steer you back into the same patterns.
And the good news is—it can be switched off. Effortlessly.”
This switch has less to do with spreadsheets than with how your brain was wired to feel about money in the first place.
The money myth that keeps people stuck: “I just need more discipline.”
If you’ve ever thought:
“I just need a stricter budget.”
“Next month I’ll finally get serious.”
“Once I earn more, everything will change…”
Dr. Brooks is gentle but direct.
“Information and discipline are not enough if your subconscious is wired for scarcity,” she explains.
When your brain has paired money with stress, shame, or conflict, it doesn’t feel like numbers on a screen.
It feels like danger.
Stress hormones like cortisol rise. Your body tenses. Your focus narrows to short-term relief.
“I want every person who struggles with money to know this:
You’re not lazy. You CAN do this. And you’re not ‘bad with money’ because of some flaw.”
If you find yourself tapping “buy now” without thinking…
If you keep saying “next month I’ll be better” and then slip back…
If you feel calm for a moment—but more anxious a few days later…
If you’ve tried to budget a dozen times and nothing sticks…
“It’s not your fault. Your brain isn’t trying to ruin your finances. It’s just desperately trying to lower the immediate stress.”
The hidden link between money stress, urges, and your brain’s reward system.
In simple terms, Dr. Brooks describes the scarcity loop that keeps people stuck.
A bill arrives.
Your balance drops.
Someone brings up money.
Your brain immediately registers threat — a classic amygdala response linked to financial anxiety.
You feel a rush of anxiety, shame, or dread, so you pull away: close the tab, ignore the message, or tell yourself you’ll handle it “later.”
For a moment, you feel lighter.
That flash of relief is a dopamine reward — the same mechanism behind avoidance conditioning.
“Your dopamine system quietly learns, ‘When I avoid money, I feel better for a second,’” she says.
Under chronic money stress, the amygdala keeps flagging “money = danger.” This is well documented in threat-response research.
Your survival system shifts into: flight (avoidance), fight (overwork, overcontrol), freeze (shutdown, indecision).
Meanwhile, stress hormones like cortisol rise, impairing the prefrontal cortex — the part of the brain responsible for planning and decision-making.
This is why even simple financial tasks suddenly feel overwhelming.
And here’s what many never realize:
When the nervous system gets stuck in a scarcity state, long-term decisions feel unsafe — and short-term relief feels necessary.
That’s why quick fixes feel like they “work”: they briefly soothe the discomfort they helped create.
But the loop stays and it gets stronger.
“This ‘Magnetic Switch’ turned out to do wonders.”
One day, while researching how stress-driven urges shape the brain’s reward system, Dr. Brooks noticed a pattern in client notes and online stories.
“It wasn’t a sales pitch,” she recalls.
“It was people sharing what actually helped them stop the spiral—for good.”
Not overnight. Not through lottery wins. But gradually, steadily.
They were using a brain-based method that focused on rewiring money patterns at the subconscious level.
It was called Magnet Mind.
It’s a 21-day protocol of short nightly hypnosis-style sessions designed to:
Reframe your money triggers at the subconscious level
Calm the nervous system so finances stop feeling like danger
Rebuild healthier reward pathways that favor long-term stability
And help you shift spending, saving, earning, and negotiating—without white-knuckling it.
“Curious about its potential, I introduced it to a few of my clients.”
“It’s only 10–15 minutes a night—you just press play and let your brain absorb a different pattern.”
Within days, they noticed real changes.
Their panic eased. Their usual triggers lost their power.
They were checking accounts without spiraling, making clearer decisions, and—for the first time in years—feeling like money wasn’t slipping through their fingers.
Over the following weeks, something deeper shifted. They didn’t just try to be better with money. They felt like someone for whom stability is normal.
Their focus returned. They slept better. They weren’t planning life around the next crisis.
“It was incredible to watch,” Dr. Brooks says.
“Magnet Mind didn’t make them different people—it just removed the old scarcity loop their brains kept dragging them back to.”
“It was incredible to watch,” Dr. Brooks says.
“Magnet Mind didn’t just help them make money—it helped them feel in control again.”
But, as Dr. Brooks says herself…
“Don’t take my words for granted, try it yourself.”
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